7th Cloud is the creative pursuit of Richie Young and Nick Bonney. Difficult to quantify but unwavering in its focus across various projects, 7th Cloud Pty Ltd is a company like no other. 7th Cloud Pty Ltd's core business is in fashion, but it also has interests in artistic and welfare issues.

7th Cloud Pty Ltd's co. founders Richie Young and Nick Bonney have been mates for years. In 2003 their creative paths crossed and their company was officially born. YoBo Clothing is the first brand of 7th Cloud. 7th Cloud encompasses the talents of a base of media professionals all with the goal of achieving success through this very contact network.

7th Cloud is the embodiment of a developing underground scene that is tired of the archaic methods of business. Difficult to quantify but unwavering in its focus across various projects, 7th Cloud Pty Ltd is a company like no other.

Richie Young is currently the Editor of Explode Magazine and is respected in Australian magazine circles. His rise initially began in music journalism, which saw him contributing to leading magazines such as Juice and Esky magazines. Richie has worked primarily in youth media, and prior to his current role became Editor of two national magazines, MINISTRY Magazine (Australia's dance music Bible) and Official PlayStation 2 Magazine (one of the country's leading digital lifestyle magazines) as well as a contributor to a number of other leading magazines, such as Men's Style.

Nick Bonney has already amassed over a decade in the design and advertising industry - including a lengthy stint in the UK and India that saw him heading accounts with clients including MTV Asia, Channel [V] and Zomba Records. In Australia, Nick also works as Art Director of advertising firm Griffen Creative, where he has helped re-launch and develop campaigns for a handful of big names nationally and internationally. Nick is an accomplished expert in design, advertising, web, illustration and photography and his work has featured in magazines such as Wallpaper, MINISTRY and Australian Creative. With a portfolio as diverse as his, Nick leads a new breed of designers and his vision generates most designs seen throughout the YoBo Clothing catalogue.